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Some students do not have collections perhaps because their families are not in a place emotionally where they feel ready to donate, said Vanessa St. Oegger-Menn said.


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Students who do not have collections in their name still have information in their archives, including a brief biography of the student, a photograph and various clippings from other Pan Am Flight collections that are relevant to the student, such as obituaries and essays from loved ones. Just nice memories of who that person was. Miracle Rogers developed a strong connection to the mother of the student she is representing, Kesha Weedon.

Although Weedon does not have a collection in her name, her mother, Barbara Matthews, is actively involved in Remembrance Week. The lack of a collection for Weedon pushed Rogers further to connect with her family and learn more about her, said Rogers, a senior health exercise science major on a pre-medical track.

I Know What You Did Last Summer: Getting Smarter About Reaching Back to School Shoppers

Both girls loved God, music and serving children in their communities. And they both shared deep bonds with their mothers. Though the students may not receive responses, their outreach is still appreciated, said Kelly Rodoski, one of the advisers for Remembrance Scholars. Balogh said she is similar to Shapiro because they were both students in the S. The normalcy of the photo is what made it real to her, Balogh said.


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  7. You must be logged in to post a comment. Donating today will help ensure that the paper stays run by its student staff. Made in part by Upstatement. By Gabe Stern October 6, at pm.

    Reaching Back for Truth

    By Sarah Midani October 6, at pm. By Jack Messing October 7, at pm. Here, we set out on a quest for smarter Back to School marketing by analyzing how their behaviors evolve throughout the summer. Each of these mindsets are characterized by different browsing habits and activity preferences. Below, we dive further into the distinct characteristics of these different mindsets and unpack what drives them to shop. Using these findings, we provide a blueprint for how retailers can use seasonal changes in shopper behavior to their advantage, helping ensure they reach Back to School consumers with messaging that resonates and products that best fit their needs.

    With students facing nearly three months of unstructured free time following nine months of a jam-packed school schedule, parents are looking for ways to help their kids occupy their time productively. Between picking up a hobby, experiencing the great outdoors, and preparing for life after K12 there is no shortage of ways to stave off an idle mind.

    A few weeks into summer, things have slowed down considerably.

    In this atmosphere, parents are planning family excursions, picking up new leisure reads, and arranging fun activities for their kids. Alas, the impending school year begins to rear its head.

    I Know What You Did Last Summer: Getting Smarter About Reaching Back to School Shoppers - Dstillery

    And what do you know! The kids grew four inches in four weeks. This calls for a journey to the mall to update their wardrobe. Our findings illuminate the importance of taking seasonal context into account when planning Back to School marketing activations.